General Wesley Clark

Posters, Invitations, Dinner Menu

When marketing this event, our challenge was convincing students that some old dude they'd never heard of was worthy of their time. Our first round of posters focused on illuminating General Clark's myriad accomplishments by telling the stories behind some of his medals. The second round took a bolder approach to show why he was relevant, and invite students to engage in and influence the panel discussion. Materials also included a dinner menu and invitation.

Produced for:MSU Leadership Institute

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